Allison saget event marketing handbook pdf

But presenting compelling data that shows an events return on investment can help you make your argument. Marketers use both inbound and outbound event marketing strategies for promotional. She suggests how to drive results through integrated marketing activities, such as advertising, direct mail or public relations. The book focuses on core marketing and pr current theory specifically. Exhibitor magazines 12th annual corporate event awards. Beyond logistics and planning by allison saget and a great selection of related books, art and collectibles available now at. The event marketing handbook is the key to learn how to be a strategic event. Beyond logistics and planning by saget, allison and a great selection of related books, art and collectibles available now at.

Beyond logistics and planning by allison saget, owner of the premier event services company in california media appearances include dateline nbc, to kaplan professional publishing. Pages can include considerable notesin pen or highlighterbut the notes cannot obscure the text. The top 20 event planning books to read right now gevme blog. This is a conference presented by special event magazine. His clients have included sony, apple and the american advertising federation. Contents foreword ix preface xi chapter 1 introduction to event marketing1 chapter 2 event promotion, advertising, and public relations29 chapter 3 electronic event marketing strategies53 chapter 4 funding the event marketing program85 chapter 5 marketing association meetings, conferences, events, and expositions 101 chapter 6 marketing corporate meetings, products. Allison saget, author of the event marketing handbook 2 attendance isnt the goal when hosting an event engagement is. Allison saget, san franciscobased event marketing consultant and au. A corporate or media event held outside the united states. Event marketers often come up against impossible budget constrictions when planning an event, but organizations can reach their sales goals if they use a blend of brand recognition, lead generation and thought leadership. The transforming power of hospitality in business by danny meyer interview w lani hayward on moneysummit. Download pdf ravingfans free online new books in politics. Whether hosting, sponsoring, or presenting at an event, firsttimer or a seasoned pro, youll be armed with all the information you need to get the most out of any marketing event. If youre going to use an event to make money, you need to read this book.

Allison is the author of t he event marketing handbook. Start before the conference by setting appointments with key people for breakfast, lunch or dinner. Allison saget walks through it all and gives you the straight dope on blt. Books, images, historic newspapers, maps, archives and more. Your chief motivations for organizing a marketingfocused business event can be broken down into four main categories. Allison saget, event marketing consultant, author of the event marketing handbook, san francisco donald schmid, department manager, experiential marketing, hospira corp. This resource is focused on sales, covering topics like brand recognition, lead generation and thought leadership. Most conference attendees are looking to cover a lot of ground quickly, gathering information and connecting with as many people as possible. Event marketing is a strategy marketers use to promote their brand, product, or service with an inperson or realtime engagement. Aug 11, 2012 in the event marketing handbook, industry expert allison saget shows marketing professionals how to maximize return on investment for the dollars their companies spend on events. The event marketing handbook free summary by allison saget. The course outline in intended only as a guide to course.

Biz bash event marketing article featuring jennifer feeney. Competing model of event marketing activities shwuing wu 1 1 department of business administration, national chinyi uni versity of t echnology, t aiwan, r. As an accomplished marketer, brand champion, author and speaker, allison saget has deep expertise and a proven track record in event strategy and management, advertising, collateral design and production, direct marketing, logo merchandising and broadcasting. Nov 14, 2010 advantages of creatingcustomized event customized event provides a brand total control over the event customized event is sometimes less costly but more effective. Planningin this book, industry expert allison saget shows marketing. Read pdf the event marketing handbook beyond logistics planning by allison saget 2012 08 11 online. An event for customers, partners, or the media that doesnt fit other categories. The event marketing handbook by allison saget setting the table. Access a free summary of the event marketing handbook, by allison saget and 20,000 other business, leadership and nonfiction books on getabstract.

Beyond logistics and planning, on librarything librarything is a cataloging and social networking site. When it comes to the event execution, almost everything i create is brandedfrom the preplanning phase, to onsite to post event activities. Discover the 7 secrets that will help you retain new clients, keep existing clients happy and help them refer business to you so you can generate more revenue and live life on your terms. Every marketing executive who invests in events as part of their marketing mix should do themselves a favor and read this book. A practical handbook for pr and events professionals ruth dowson and david bassett. Salon success secrets volume 1 how to create raving fans delivers a tried and tested system for understanding your clients needs and helping you to turn your clients into loyal, raving fans. Listen to the podcast and read the transcript here. In the event marketing handbook, industry expert allison saget shows marketing professionals how to maximize return on investment for the dollars their companies spend on events.

Companies with strong existing brands need to maintain dominance and positioning, while firms lacking brand recognition must make a name within their competitive space. Pdf raving fans download ebook full pdf download get book. I liked reading about specific obstacles tht the 18 regular people faced, and how they were able to turn them into opportunties. The article covers how to find out what prospective attendees want, and how to create marketing strategies that show an understanding of attendee objectives and how to communicate these objectives well. We hope this page will stimulate thought and discussion regarding the building of your brand through inspiring meetings and events, i. To increase brand awareness and drive people to its flagship store, new balance devised an app and accompanying promotional cam paign that challenged running. Cir 650 sa129 shone, anton 20 successful event management. Handbooks for hospitality hospitality databases and tools. In this interview, fielding west brings us into his career telling lots of stories from his past and then sharing with us some valuable tips on effective communication from stage. The event marketing handbook by allison saget, peter.

Contribution to the event preshow, onsite and post event e. The entrepreneurs handbook of business law by sean melvin, jd and business attorney, to macmillan. Allison saget, author of the event marketing handbook. Chapter 3 electronic event marketing strategies53 chapter 4 funding the event marketing program85 chapter 5 marketing association meetings, conferences, events, and expositions 101 chapter 6 marketing corporate meetings, products, services, and events129 chapter 7 marketing festivals, fairs, and other special events151 chapter 8 trends in event. Prove your success looking to get more money for an event program is like asking for more allowance before youve done your chores, says allison saget, author of the event marketing handbook. There are many great lesson to be learned from this talk. The complete guide to successful event planning 2nd ed. For an elite event like this everything should be personalized choose an.

Tanalysiswhatarethestrengths,weaknesses,opportunitiesandthreats s. The best event planning books ever written guidebook. Author allison saget shares her eventblt approach of brand recognition, lead generation and thought leadership, which centers on themes of extending the brand and shortening the sales cycle. The special event conference a conference for event planners. Peter micciche, certain adding the final link in your integrated marketing chain allison saget, author of the event marketing handbook get beyond event logistics and get revenue results matt heinz, heinz marketing. Throwing an event is great in theory, but theres a lot that goes into calculating the costs and ensuring roi. Selected databases with valuable hospitality related content. By using the trade show framework with its builtin qualified audience, offsite events give you the opportunity to be the talk of the town. Successful performercast by kris sheppard successful. The ultimate guide to successful meetings, corporate events, fundraising galas, conferences, conventions, incentives and other special events judy allen the event marketing handbook.

Pdf making rain with events download ebook full pdf. Ambushing events takes place when companies that are not official sponsors of an event undertake marketing efforts to convey impression that they are. Allison saget is the author of the event marketing handbook 3. For an elite event like this everything should be school kedge business school. In the event marketing handbook, industry expert allison saget shows marketing professionals how to maximize return on investment for the. This handbook will help you understand how we work, live and have fun together at pronto marketing with a lot of important details on things such as compensation, benefits and what to wear to work. Welcome to our initial post to edis blog, brand builder. These events can be online or offline, and companies can participate as hosts, participants or sponsors. Judy allen, marketing your event planning business. Customer acquisition event organization can be a marvelous strategy for attracting new customers to.

Allison saget books list of books by author allison saget. Jan 01, 2008 make more, worry less is about finding a job or tweaking your current job so you are happier in your work. Beyond logistics and planning, events affect three things. An event at which media are the primary guests and the objective is to generate media coverage for a company and or its products. The prop builders molding and casting handbook thurston james event planning design event planning judy allen. In this handbook, an industry expert shows marketing professionals how to maximize return on investment for the dollars.

The 304page paperback book also includes ideas on how to integrate events into a marketing plan, reach the target audience and leverage vendor. Allison saget author of the event marketing handbook. In this intelligent howto book on event marketing, saget shares her years of experience as an event marketer and explains what it takes to be successful at it. Joe pulizzi, founder of the content marketing institute, and host of content marketing world scott ingram of certain has brought together some.

Trade show and event marketing plan, promote and profit ruth stevens. Event professionals summit is cohosted by keynote speakers james taylor and erin gargan. Joe pulizzi shares the secrets of content marketing world success. Engage your tribe, create raving fans and deliver bottom line results with event marketing pdf. Make the most out of conferences business strategy.